A Brief History of Magento

The Magento ecommerce platform is one of the most popular among ecommerce developers all around the world.
In fact, the term Magento is more frequently Googled than the term ecommerce. This demonstrates the platform’s influence. Magento’s history, on the other hand, isn’t a straight line. In just 12 years, the open-source platform’s development, partnerships with eBay, and eventual acquisition by Adobe have gained a lot of attention for the company.

It began as a side project for Roy Rubin’s company Varien and has now evolved into one of the most configurable ecommerce platforms available.

As Magento developers, we like seeing the platform’s development and popularity, and with Adobe’s recent acquisition, the future seems bright.

Here’s a quick rundown of the Magento Platform’s history, as well as a prediction for where it might go in the coming years.

Timeline of Magento’s History from 2007 to 2020

While attending UCLA, Roy Rubin and Yoav Kutner start a project called Varien.

Rubin began placing advertising on Google Adwords in 2007 after spotting a gap in the market via competitor osCommerce and earned a substantial contract. The development of the Magento framework was made possible thanks to this financing.

In 2008, Varien launched their first product under a free and open source licence. The colour magenta, which appeared in the original logo, inspired the name Magento. They chose the more “masculine” variant of Magento.com because the domain Magenta.com was already taken.

The open source platform known as Magento Community Edition developed in popularity quickly due to its extremely flexible nature. It was more popular than its predecessor, osCommerce, by early 2009.

Varien’s name was changed to Magento in 2010 since the platform was more recognisable than its parent firm.

eBay stated in February 2011 that it had invested in Magento in 2010, taking a 49 percent ownership stake in the company. In June 2011, eBay announced that it was buying the company outright. PayPal was then incorporated directly into the Magento platform by eBay, as PayPal’s owner.

The first Magento Imagine Conference was held in Los Angeles in 2011. More than 600 Magento merchants and partners attended the event, which brought together Magento developers. Since then, the conference has been held every year, with Magento Imagine 2018 taking place in Las Vegas.

Magento was spun out as an independent company by the new owner Permira private equity fund in November 2015, following the split of PayPal from eBay in 2015.

Magento Enterprise Edition, a platform as a service (PaaS), was released in 2016. It was built for large enterprises that needed technical support for installation, operation, configuration, and troubleshooting. It used the same core source as the Magento Community Edition.

Magento Open Source and Magento Enterprise were rebranded in 2017 after the Community and Enterprise Editions were renamed.

Magento was acquired by Adobe for $1.68 billion in 2018, with the intention of integrating it into Adobe Experience Cloud, the company’s Enterprise CMS platform. The deal was completed in June of this year.

Adobe released Magento 2.3 in October 2018, allowing users to sync their Magento stores with Amazon as well as integrate their product catalogue with Google Merchant Center and Google advertising channels.

Adobe merged Magento Commerce Cloud and Adobe Experience Cloud in 2019. This integration, according to Adobe, enables organisations to combine end-to-end consumer experiences from creative to commerce.

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